In today's competitive landscape of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a widely respected PR expert who empowers brands build authority, dominate search rankings, and secure coverage on 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success took several unexpected turns. With educational credentials from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, leading multiple store locations, and eventually overseeing operations at two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that company also. It was during this time that he became captivated by digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde leads 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services built to drive real results for businesses.
His flagship service is press release distribution, securing placements across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides expert guest posts on prestigious platforms, SEO and local SEO strategies, white-hat link building campaigns, and PPC campaign management.
A Forward-Thinking Approach to AI and PR
What truly sets Rohde apart is his focus on AI more info search visibility. He treats press releases as a form of strategic input for AI platforms — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity say about their business. This forward-looking methodology gives businesses a distinct advantage in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches far beyond his agency's walls. He hosts two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a conference presenter, Rohde has taken the stage at industry conferences across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to build authority, improve their visibility online, and future-proof their marketing, Randy Rohde and The News Guy provide a strategic advantage.